Fever-Tree
Fever-Tree’s U.S. Mixer Launch
BACKGROUND
Fever-Tree, the world’s leading premium mixer brand, launched a new range of cocktail mixers in the U.S., expanding their presence from tonic waters to a broader selection of mixers.
CHALLENGE
Cocktail mixers often face challenges in gaining traction due to an oversaturated shopper experience, where countless options compete for attention on crowded shelves. With brands constantly vying for consumer preference, it becomes difficult for mixers to stand out, leading to brand dilution and a struggle to communicate unique value propositions.
INSIGHT
Grabbing consumer attention at the point of purchase plays a critical role in influencing decision-making. Research shows that timely engagement during this stage can significantly impact whether a product is selected, making it a key factor in driving conversions and boosting sales.
SOLUTION
We collaborated with inMarket, an emerging technology, to drive awareness at the point of purchase by delivering hyper-relevant, timely messages to consumers through "Moments." This smarter, data-driven approach ensured we connected with consumers in the moments that matter most, creating breakthrough experiences and boosting awareness at the crucial point of decision.
IMPLEMENTATION
Developed impactful creative assets for both pre-shop and shop. Launched campaign in select Kroger locations nationwide campaign to amplify the brand’s message and reach.
RESULTS
Moments drove high engagement 4.76% CTR vs 1.00% CTR Benchmark at Kroger stores selling Fever-Tree mixers to move consumers from intent to product purchase.
Perceptivity/Audiences .44% CTR vs .15 CTR Benchmark increased Fever-Tree’s awareness and consideration among highly-qualified consumers.
Based on favorable ROI, CLIENT extended flight dates forthe program test and have integrated it into their 2025 yearly program planning.
