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  <url>
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    <lastmod>2025-05-13</lastmod>
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  <url>
    <loc>https://www.mme.net/case-studies/victoria</loc>
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    <priority>0.75</priority>
    <lastmod>2025-05-13</lastmod>
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  <url>
    <loc>https://www.mme.net/our-work/palmers</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-14</lastmod>
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      <image:title>Palmer's</image:title>
      <image:caption>Palmer’s came to us with a challenge: make their most iconic SKU relevant again. We led the transformation from concept to consumer—developing the name, strategy, and creative for Jar 101, a bold reintroduction of the classic cocoa butter formula as a modern multi-purpose essential.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Palmer's</image:title>
      <image:caption>We extended the campaign online with a clean, content-rich landing page designed to educate and convert. Built to reflect the tone and energy of the TV spot, the site broke down real product benefits while making the case for why one jar still matters.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Palmer's</image:title>
      <image:caption>From digital to street-level, Palmer’s Jar 101 came to life out of home with bold, benefit-forward creative. Whether seen on taxi tops or storefronts, the campaign delivered a clear, confident message: one jar, over 101 uses.</image:caption>
    </image:image>
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      <image:title>Palmer's</image:title>
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      <image:title>Palmer's</image:title>
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      <image:title>Palmer's</image:title>
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      <image:title>Palmer's</image:title>
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    <image:image>
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      <image:title>Palmer's</image:title>
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    <image:image>
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      <image:title>Palmer's</image:title>
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      <image:title>Palmer's</image:title>
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    <image:image>
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      <image:title>Palmer's</image:title>
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      <image:title>Palmer's</image:title>
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      <image:title>Palmer's</image:title>
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      <image:title>Palmer's</image:title>
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    <image:image>
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      <image:title>Palmer's</image:title>
    </image:image>
    <image:image>
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      <image:title>Palmer's</image:title>
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  <url>
    <loc>https://www.mme.net/our-work/the-surrey</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-14</lastmod>
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      <image:title>The Surrey</image:title>
      <image:caption>We partnered with The Surrey to shape a refined, end-to-end brand program. From foundational strategy to execution across print and digital, we articulated the property’s unique value—positioning it as a sanctuary of elevated, personalized hospitality in the heart of New York.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/1746453993834-NXWOD45JGQ9L8SJDH5BX/Slide3.jpeg</image:loc>
      <image:title>The Surrey</image:title>
      <image:caption>We led art direction and campaign development for a striking black-and-white print series that captured The Surrey’s distinct point of view through editorial, story-driven imagery.</image:caption>
    </image:image>
    <image:image>
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      <image:title>The Surrey</image:title>
      <image:caption>The redesigned website served as a seamless extension of the larger brand campaign, translating The Surrey’s tone and aesthetic into a clear, intuitive UX that supports both storytelling and conversion.</image:caption>
    </image:image>
    <image:image>
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      <image:title>The Surrey</image:title>
    </image:image>
    <image:image>
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      <image:title>The Surrey</image:title>
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    <image:image>
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      <image:title>The Surrey</image:title>
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    <image:image>
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      <image:title>The Surrey</image:title>
    </image:image>
    <image:image>
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      <image:title>The Surrey</image:title>
    </image:image>
    <image:image>
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      <image:title>The Surrey</image:title>
    </image:image>
    <image:image>
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      <image:title>The Surrey</image:title>
    </image:image>
    <image:image>
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      <image:title>The Surrey</image:title>
    </image:image>
    <image:image>
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      <image:title>The Surrey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/5dd1ff2d-0ae6-4a0f-af1c-ea9c7f3687df/Slide38.jpeg</image:loc>
      <image:title>The Surrey</image:title>
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    <image:image>
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      <image:title>The Surrey</image:title>
    </image:image>
    <image:image>
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      <image:title>The Surrey</image:title>
    </image:image>
    <image:image>
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      <image:title>The Surrey</image:title>
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  </url>
  <url>
    <loc>https://www.mme.net/our-work/hennessy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/1746454181121-NKUKLYKEUOS3I9MG25LJ/Slide6.jpeg</image:loc>
      <image:title>Hennessy</image:title>
      <image:caption>To celebrate Hip Hop’s 50th anniversary, Hennessy launched a limited-edition bottle with Nas—honoring the culture’s legacy and future. MME brought the program to life across both off- and on-premise channels, driving awareness and depletions through high-impact, culturally relevant activations designed to stand out and spark engagement at every touchpoint.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/1746454181228-V6NWQHXZDD1UGWTMTLTM/Slide7.jpeg</image:loc>
      <image:title>Hennessy</image:title>
      <image:caption>We developed a full suite of premium POSM assets designed to create impact across both off- and on-premise environments. From case bins and recipe cards to custom trivia and a bar-night toolkit, each element was crafted to drive engagement, celebrate the Nas collaboration, and bring energy to the floor.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Hennessy</image:title>
      <image:caption>To elevate nightlife activations, MME concepted and produced a custom “bottle parade” tool in partnership with a third-party production team. Built for nightclubs and high-energy accounts, the display added a celebratory, head-turning ritual to the VIP experience—bringing Hip Hop 50 to life on the dance floor.</image:caption>
    </image:image>
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      <image:title>Hennessy</image:title>
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    <image:image>
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      <image:title>Hennessy</image:title>
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      <image:title>Hennessy</image:title>
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    <image:image>
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      <image:title>Hennessy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/5a3435ac-e2a4-4685-8e47-5947796914fc/Slide19.jpeg</image:loc>
      <image:title>Hennessy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/873e840d-2645-4456-b2f8-58386ef23071/Slide23.jpeg</image:loc>
      <image:title>Hennessy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/f5b5c0d1-439f-4048-9f19-cb592fa02482/Slide27.jpeg</image:loc>
      <image:title>Hennessy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/51169ccd-7362-42b6-bee1-35baeec80f94/Slide30.jpeg</image:loc>
      <image:title>Hennessy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/4aad129f-22b7-46de-94a1-f6c05450bab6/Slide34.jpeg</image:loc>
      <image:title>Hennessy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/5dd1ff2d-0ae6-4a0f-af1c-ea9c7f3687df/Slide38.jpeg</image:loc>
      <image:title>Hennessy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/7a3309a7-d559-422f-aac1-ca498e836949/Slide41.jpeg</image:loc>
      <image:title>Hennessy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/b964b723-76de-4370-a919-967b4188ad77/Slide45.jpeg</image:loc>
      <image:title>Hennessy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/8abd0edc-8ab1-4fd5-901c-f29dd29d81e8/Slide48.jpeg</image:loc>
      <image:title>Hennessy</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.mme.net/our-work/ardbeg</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/1746454391417-TKK8Z924UBEFV5ZN8X0G/Slide15.jpeg</image:loc>
      <image:title>Ardbeg</image:title>
      <image:caption>Ardbeg wanted to bring the soul of Islay to whisky lovers across the U.S.—no passport required. To bridge the gap between a remote origin story and a growing global audience, we developed a fully immersive brand experience. The solution blended storytelling, technology, and sensory engagement to transport consumers straight to the distillery’s rugged coast.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/5a0df788-a981-4305-b2ad-2f3c4baf34a4/Slide2.jpeg</image:loc>
      <image:title>Ardbeg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/667221d3-3668-467a-b36b-8b00abebc113/Slide6.jpeg</image:loc>
      <image:title>Ardbeg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/029ed6ea-787a-4ac1-bd3a-3e59a9ca9551/Slide10.jpeg</image:loc>
      <image:title>Ardbeg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/432ea9e2-ce1e-427d-8032-37ee47ac2b26/Slide15.jpeg</image:loc>
      <image:title>Ardbeg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/5a3435ac-e2a4-4685-8e47-5947796914fc/Slide19.jpeg</image:loc>
      <image:title>Ardbeg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/873e840d-2645-4456-b2f8-58386ef23071/Slide23.jpeg</image:loc>
      <image:title>Ardbeg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/f5b5c0d1-439f-4048-9f19-cb592fa02482/Slide27.jpeg</image:loc>
      <image:title>Ardbeg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/51169ccd-7362-42b6-bee1-35baeec80f94/Slide30.jpeg</image:loc>
      <image:title>Ardbeg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/4aad129f-22b7-46de-94a1-f6c05450bab6/Slide34.jpeg</image:loc>
      <image:title>Ardbeg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/5dd1ff2d-0ae6-4a0f-af1c-ea9c7f3687df/Slide38.jpeg</image:loc>
      <image:title>Ardbeg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/7a3309a7-d559-422f-aac1-ca498e836949/Slide41.jpeg</image:loc>
      <image:title>Ardbeg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/b964b723-76de-4370-a919-967b4188ad77/Slide45.jpeg</image:loc>
      <image:title>Ardbeg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/8abd0edc-8ab1-4fd5-901c-f29dd29d81e8/Slide48.jpeg</image:loc>
      <image:title>Ardbeg</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.mme.net/our-work/victoria</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/1746454808366-Z4HNXFBHL4369KCR85Y2/Slide19.jpeg</image:loc>
      <image:title>Victoria</image:title>
      <image:caption>In a price-driven category, Victoria needed to stand for something more. We repositioned the brand around Ingredients Come First and brought it to life with a bold packaging redesign that put real ingredients front and center—creating instant shelf impact.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/1746454808262-MMONAJ5GPWXDUF9T1JCV/Slide20.jpeg</image:loc>
      <image:title>Victoria</image:title>
      <image:caption>To drive conversion at retail, we developed a multi-channel digital campaign featuring in-market banners and a competitive comparison game that made it easy for shoppers to see the difference. Every touchpoint reinforced the core message: when ingredients come first, quality speaks for itself.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/5a0df788-a981-4305-b2ad-2f3c4baf34a4/Slide2.jpeg</image:loc>
      <image:title>Victoria</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/667221d3-3668-467a-b36b-8b00abebc113/Slide6.jpeg</image:loc>
      <image:title>Victoria</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/432ea9e2-ce1e-427d-8032-37ee47ac2b26/Slide15.jpeg</image:loc>
      <image:title>Victoria</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/5a3435ac-e2a4-4685-8e47-5947796914fc/Slide19.jpeg</image:loc>
      <image:title>Victoria</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/873e840d-2645-4456-b2f8-58386ef23071/Slide23.jpeg</image:loc>
      <image:title>Victoria</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/f5b5c0d1-439f-4048-9f19-cb592fa02482/Slide27.jpeg</image:loc>
      <image:title>Victoria</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/51169ccd-7362-42b6-bee1-35baeec80f94/Slide30.jpeg</image:loc>
      <image:title>Victoria</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/4aad129f-22b7-46de-94a1-f6c05450bab6/Slide34.jpeg</image:loc>
      <image:title>Victoria</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/5dd1ff2d-0ae6-4a0f-af1c-ea9c7f3687df/Slide38.jpeg</image:loc>
      <image:title>Victoria</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/7a3309a7-d559-422f-aac1-ca498e836949/Slide41.jpeg</image:loc>
      <image:title>Victoria</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/b964b723-76de-4370-a919-967b4188ad77/Slide45.jpeg</image:loc>
      <image:title>Victoria</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/8abd0edc-8ab1-4fd5-901c-f29dd29d81e8/Slide48.jpeg</image:loc>
      <image:title>Victoria</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.mme.net/our-work/the-james</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/1746454994791-Q7R3IK6QP1Y8CQWANRAJ/Slide23.jpeg</image:loc>
      <image:title>The James</image:title>
      <image:caption>We developed a new brand strategy that positioned The James as a modern alternative to traditional upscale hospitality. Centered on the idea of Luxury Liberated, the platform defined a brand voice that felt both stylish and approachable—cutting through the noise with clarity and confidence.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/1746454994725-BI07J8UOUFMI2MQ78BYI/Slide24.jpeg</image:loc>
      <image:title>The James</image:title>
      <image:caption>From that foundation, we led a campaign shoot and print rollout that brought the brand to life with confidence. Every visual was crafted to feel editorial yet effortless, creating a cohesive identity across advertising, in-room touchpoints, and on-property storytelling.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/1746454995787-LZDPD22RT5JY0PQZU5RM/Slide25.jpeg</image:loc>
      <image:title>The James</image:title>
      <image:caption>We extended the brand digitally through a complete website redesign. With clean UX and elevated messaging, we built an intuitive platform that reflected The James' distinct tone—polished, human, and unmistakably modern.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/5a0df788-a981-4305-b2ad-2f3c4baf34a4/Slide2.jpeg</image:loc>
      <image:title>The James</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/667221d3-3668-467a-b36b-8b00abebc113/Slide6.jpeg</image:loc>
      <image:title>The James</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/029ed6ea-787a-4ac1-bd3a-3e59a9ca9551/Slide10.jpeg</image:loc>
      <image:title>The James</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/432ea9e2-ce1e-427d-8032-37ee47ac2b26/Slide15.jpeg</image:loc>
      <image:title>The James</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/5a3435ac-e2a4-4685-8e47-5947796914fc/Slide19.jpeg</image:loc>
      <image:title>The James</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/873e840d-2645-4456-b2f8-58386ef23071/Slide23.jpeg</image:loc>
      <image:title>The James</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/f5b5c0d1-439f-4048-9f19-cb592fa02482/Slide27.jpeg</image:loc>
      <image:title>The James</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/51169ccd-7362-42b6-bee1-35baeec80f94/Slide30.jpeg</image:loc>
      <image:title>The James</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/4aad129f-22b7-46de-94a1-f6c05450bab6/Slide34.jpeg</image:loc>
      <image:title>The James</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/5dd1ff2d-0ae6-4a0f-af1c-ea9c7f3687df/Slide38.jpeg</image:loc>
      <image:title>The James</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/7a3309a7-d559-422f-aac1-ca498e836949/Slide41.jpeg</image:loc>
      <image:title>The James</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/b964b723-76de-4370-a919-967b4188ad77/Slide45.jpeg</image:loc>
      <image:title>The James</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/8abd0edc-8ab1-4fd5-901c-f29dd29d81e8/Slide48.jpeg</image:loc>
      <image:title>The James</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.mme.net/our-work/glenmorangie</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/1746455193463-K5XHCG8K25BCS0QN0NKJ/Slide27.jpeg</image:loc>
      <image:title>Glenmorangie</image:title>
      <image:caption>As Glenmorangie unveiled its refreshed packaging, we rallied behind the relaunch—creating tools and touchpoints that helped bring the new look to life at retail. From creative strategy to activation planning, we focused on driving visibility and excitement from shelf to floor.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/1746455193423-IQ0FR1IJGDI94NE8W61Z/Slide28.jpeg</image:loc>
      <image:title>Glenmorangie</image:title>
      <image:caption>We developed custom displays and a suite of sales materials and to equip Glenmorangie’s field teams with premium, on-brand tools. From in-store visibility kits to sell sheets, every asset was crafted to reflect the refreshed aesthetic and drive retailer confidence—executed seamlessly in partnership with production teams.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/5a0df788-a981-4305-b2ad-2f3c4baf34a4/Slide2.jpeg</image:loc>
      <image:title>Glenmorangie</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/667221d3-3668-467a-b36b-8b00abebc113/Slide6.jpeg</image:loc>
      <image:title>Glenmorangie</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/029ed6ea-787a-4ac1-bd3a-3e59a9ca9551/Slide10.jpeg</image:loc>
      <image:title>Glenmorangie</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/432ea9e2-ce1e-427d-8032-37ee47ac2b26/Slide15.jpeg</image:loc>
      <image:title>Glenmorangie</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/5a3435ac-e2a4-4685-8e47-5947796914fc/Slide19.jpeg</image:loc>
      <image:title>Glenmorangie</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/873e840d-2645-4456-b2f8-58386ef23071/Slide23.jpeg</image:loc>
      <image:title>Glenmorangie</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/f5b5c0d1-439f-4048-9f19-cb592fa02482/Slide27.jpeg</image:loc>
      <image:title>Glenmorangie</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/51169ccd-7362-42b6-bee1-35baeec80f94/Slide30.jpeg</image:loc>
      <image:title>Glenmorangie</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/4aad129f-22b7-46de-94a1-f6c05450bab6/Slide34.jpeg</image:loc>
      <image:title>Glenmorangie</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/5dd1ff2d-0ae6-4a0f-af1c-ea9c7f3687df/Slide38.jpeg</image:loc>
      <image:title>Glenmorangie</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/7a3309a7-d559-422f-aac1-ca498e836949/Slide41.jpeg</image:loc>
      <image:title>Glenmorangie</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/b964b723-76de-4370-a919-967b4188ad77/Slide45.jpeg</image:loc>
      <image:title>Glenmorangie</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/8abd0edc-8ab1-4fd5-901c-f29dd29d81e8/Slide48.jpeg</image:loc>
      <image:title>Glenmorangie</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.mme.net/our-work/nathans-famous</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/1746455945960-8IYU0WV1XYXLFF9L39NY/Slide30.jpeg</image:loc>
      <image:title>Nathan’s Famous</image:title>
      <image:caption>As agency of record, we helped Nathan’s evolve from a regional staple to a national brand. From campaign development to media rollout, we built awareness across markets while keeping the charm, confidence, and heritage that made the brand iconic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/1746455945370-Z3IWJSG0FG6FPQ9F11N0/Slide32.jpeg</image:loc>
      <image:title>Nathan’s Famous</image:title>
      <image:caption>We extended the brand into the real world through high-impact, on-the-ground activations. Whether on the boardwalk or in major cities, our experiential work gave consumers a reason to engage—and a brand story worth remembering.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/5a0df788-a981-4305-b2ad-2f3c4baf34a4/Slide2.jpeg</image:loc>
      <image:title>Nathan’s Famous</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/667221d3-3668-467a-b36b-8b00abebc113/Slide6.jpeg</image:loc>
      <image:title>Nathan’s Famous</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/029ed6ea-787a-4ac1-bd3a-3e59a9ca9551/Slide10.jpeg</image:loc>
      <image:title>Nathan’s Famous</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/432ea9e2-ce1e-427d-8032-37ee47ac2b26/Slide15.jpeg</image:loc>
      <image:title>Nathan’s Famous</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/5a3435ac-e2a4-4685-8e47-5947796914fc/Slide19.jpeg</image:loc>
      <image:title>Nathan’s Famous</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/873e840d-2645-4456-b2f8-58386ef23071/Slide23.jpeg</image:loc>
      <image:title>Nathan’s Famous</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/f5b5c0d1-439f-4048-9f19-cb592fa02482/Slide27.jpeg</image:loc>
      <image:title>Nathan’s Famous</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/51169ccd-7362-42b6-bee1-35baeec80f94/Slide30.jpeg</image:loc>
      <image:title>Nathan’s Famous</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/4aad129f-22b7-46de-94a1-f6c05450bab6/Slide34.jpeg</image:loc>
      <image:title>Nathan’s Famous</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/5dd1ff2d-0ae6-4a0f-af1c-ea9c7f3687df/Slide38.jpeg</image:loc>
      <image:title>Nathan’s Famous</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/7a3309a7-d559-422f-aac1-ca498e836949/Slide41.jpeg</image:loc>
      <image:title>Nathan’s Famous</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/b964b723-76de-4370-a919-967b4188ad77/Slide45.jpeg</image:loc>
      <image:title>Nathan’s Famous</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/8abd0edc-8ab1-4fd5-901c-f29dd29d81e8/Slide48.jpeg</image:loc>
      <image:title>Nathan’s Famous</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.mme.net/our-work/fever-tree</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/1746456215927-X9U8AOA8X802342IU22C/Slide34.jpeg</image:loc>
      <image:title>Fever-Tree</image:title>
      <image:caption>Fever-Tree introduced its Espresso Martini Mixer to meet growing consumer demand for elevated, bar-quality cocktails at home. MME supported the launch by crafting a premium, story-driven rollout—building excitement across trade, retail, and digital with tools designed to drive trial and awareness.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/1746456216344-KG1MO5RE3HII0KZVTM91/Slide35.jpeg</image:loc>
      <image:title>Fever-Tree</image:title>
      <image:caption>We developed a fully integrated suite of assets to support the launch across every touchpoint—from retail shelves to on-premise menus. Our work spanned everything from pole toppers, demo kits, and gift boxes to event materials, sell sheets, and digital ads—ensuring Espresso Martini showed up with presence, consistency, and purpose.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/1746456275476-NSUIONCWVIRTMDND1H0Q/Slide36.jpeg</image:loc>
      <image:title>Fever-Tree</image:title>
      <image:caption>We designed and coded a custom quiz using the WYNG platform, inspired by the growing conversation around how and when people enjoy their Espresso Martinis. Activated across off- and on-premise channels, the experience was integrated into POS, menus, and digital placements—offering a light, interactive moment that deepened engagement and captured valuable consumer insights.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/5a0df788-a981-4305-b2ad-2f3c4baf34a4/Slide2.jpeg</image:loc>
      <image:title>Fever-Tree</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/667221d3-3668-467a-b36b-8b00abebc113/Slide6.jpeg</image:loc>
      <image:title>Fever-Tree</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/029ed6ea-787a-4ac1-bd3a-3e59a9ca9551/Slide10.jpeg</image:loc>
      <image:title>Fever-Tree</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/432ea9e2-ce1e-427d-8032-37ee47ac2b26/Slide15.jpeg</image:loc>
      <image:title>Fever-Tree</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/5a3435ac-e2a4-4685-8e47-5947796914fc/Slide19.jpeg</image:loc>
      <image:title>Fever-Tree</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/873e840d-2645-4456-b2f8-58386ef23071/Slide23.jpeg</image:loc>
      <image:title>Fever-Tree</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/f5b5c0d1-439f-4048-9f19-cb592fa02482/Slide27.jpeg</image:loc>
      <image:title>Fever-Tree</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/51169ccd-7362-42b6-bee1-35baeec80f94/Slide30.jpeg</image:loc>
      <image:title>Fever-Tree</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/4aad129f-22b7-46de-94a1-f6c05450bab6/Slide34.jpeg</image:loc>
      <image:title>Fever-Tree</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/5dd1ff2d-0ae6-4a0f-af1c-ea9c7f3687df/Slide38.jpeg</image:loc>
      <image:title>Fever-Tree</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/7a3309a7-d559-422f-aac1-ca498e836949/Slide41.jpeg</image:loc>
      <image:title>Fever-Tree</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/b964b723-76de-4370-a919-967b4188ad77/Slide45.jpeg</image:loc>
      <image:title>Fever-Tree</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/8abd0edc-8ab1-4fd5-901c-f29dd29d81e8/Slide48.jpeg</image:loc>
      <image:title>Fever-Tree</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.mme.net/our-work/chandon</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/1746456362344-JKIPJLI4SQR2VDICENB2/Slide38.jpeg</image:loc>
      <image:title>Chandon</image:title>
      <image:caption>Launched in the U.S. in May 2021, Chandon Garden Spritz introduced a premium ready-to-drink aperitif made by blending an exceptional sparkling wine a unique bitters recipe. MME was tapped to help build buzz and drive trial through shopper-first creative and regional activation planning—bringing the spritz occasion to life with seasonal flair and elevated simplicity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/1746456362366-PSDB4G2FSA0E4Z0H1RY6/Slide39.jpeg</image:loc>
      <image:title>Chandon</image:title>
      <image:caption>Garden Districts were high-traffic regional hubs designed to build local influence and brand presence. MME supported the effort with agile execution—developing sampling tools, giveaways, print menus, vehicle wraps, and a custom bon bon box to meet hyper-local needs and keep activations fresh and impactful.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/5a0df788-a981-4305-b2ad-2f3c4baf34a4/Slide2.jpeg</image:loc>
      <image:title>Chandon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/667221d3-3668-467a-b36b-8b00abebc113/Slide6.jpeg</image:loc>
      <image:title>Chandon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/029ed6ea-787a-4ac1-bd3a-3e59a9ca9551/Slide10.jpeg</image:loc>
      <image:title>Chandon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/432ea9e2-ce1e-427d-8032-37ee47ac2b26/Slide15.jpeg</image:loc>
      <image:title>Chandon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/5a3435ac-e2a4-4685-8e47-5947796914fc/Slide19.jpeg</image:loc>
      <image:title>Chandon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/873e840d-2645-4456-b2f8-58386ef23071/Slide23.jpeg</image:loc>
      <image:title>Chandon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/f5b5c0d1-439f-4048-9f19-cb592fa02482/Slide27.jpeg</image:loc>
      <image:title>Chandon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/51169ccd-7362-42b6-bee1-35baeec80f94/Slide30.jpeg</image:loc>
      <image:title>Chandon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/4aad129f-22b7-46de-94a1-f6c05450bab6/Slide34.jpeg</image:loc>
      <image:title>Chandon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/5dd1ff2d-0ae6-4a0f-af1c-ea9c7f3687df/Slide38.jpeg</image:loc>
      <image:title>Chandon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/7a3309a7-d559-422f-aac1-ca498e836949/Slide41.jpeg</image:loc>
      <image:title>Chandon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/b964b723-76de-4370-a919-967b4188ad77/Slide45.jpeg</image:loc>
      <image:title>Chandon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/8abd0edc-8ab1-4fd5-901c-f29dd29d81e8/Slide48.jpeg</image:loc>
      <image:title>Chandon</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.mme.net/our-work/belvedere</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/1746456556136-J7V78LPE5D9BLV5EE3O1/Slide41.jpeg</image:loc>
      <image:title>Belvedere</image:title>
      <image:caption>Belvedere and Hella Bitters came together to launch a summertime cocktail collaboration rooted in premium ingredients and approachable mixology. With shared values and overlapping distribution, the program was built to boost visibility, drive trial, and connect with consumers during key social occasions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/1746456556159-IMH0HHZFVJWIY891K2VP/Slide42.jpeg</image:loc>
      <image:title>Belvedere</image:title>
      <image:caption>We developed a full suite of assets to maximize omnichannel impact—from co-merchandised displays and pole toppers to e-retail and social content. Every touchpoint was crafted to highlight the partnership visually, creating cohesion in store and online while reinforcing Belvedere’s positioning.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/1746456556877-8QOB3RUH9GBYSHBDYI58/Slide43.jpeg</image:loc>
      <image:title>Belvedere</image:title>
      <image:caption>To deepen consumer interaction, we developed a digital extension of the campaign through a curated cocktail microsite. This add-on invited shoppers to explore the collaboration, discover easy at-home recipes, and find new occasions to enjoy Belvedere and Hella together.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/5a0df788-a981-4305-b2ad-2f3c4baf34a4/Slide2.jpeg</image:loc>
      <image:title>Belvedere</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/667221d3-3668-467a-b36b-8b00abebc113/Slide6.jpeg</image:loc>
      <image:title>Belvedere</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/029ed6ea-787a-4ac1-bd3a-3e59a9ca9551/Slide10.jpeg</image:loc>
      <image:title>Belvedere</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/432ea9e2-ce1e-427d-8032-37ee47ac2b26/Slide15.jpeg</image:loc>
      <image:title>Belvedere</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/5a3435ac-e2a4-4685-8e47-5947796914fc/Slide19.jpeg</image:loc>
      <image:title>Belvedere</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/873e840d-2645-4456-b2f8-58386ef23071/Slide23.jpeg</image:loc>
      <image:title>Belvedere</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/f5b5c0d1-439f-4048-9f19-cb592fa02482/Slide27.jpeg</image:loc>
      <image:title>Belvedere</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/51169ccd-7362-42b6-bee1-35baeec80f94/Slide30.jpeg</image:loc>
      <image:title>Belvedere</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/4aad129f-22b7-46de-94a1-f6c05450bab6/Slide34.jpeg</image:loc>
      <image:title>Belvedere</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/5dd1ff2d-0ae6-4a0f-af1c-ea9c7f3687df/Slide38.jpeg</image:loc>
      <image:title>Belvedere</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/7a3309a7-d559-422f-aac1-ca498e836949/Slide41.jpeg</image:loc>
      <image:title>Belvedere</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/b964b723-76de-4370-a919-967b4188ad77/Slide45.jpeg</image:loc>
      <image:title>Belvedere</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/8abd0edc-8ab1-4fd5-901c-f29dd29d81e8/Slide48.jpeg</image:loc>
      <image:title>Belvedere</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.mme.net/our-work/veuve-clicquot</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/1746456676437-TP7UD784701ZFKFUFOMC/Slide45.jpeg</image:loc>
      <image:title>Veuve Clicquot</image:title>
      <image:caption>Veuve Clicquot is a global icon—synonymous with celebration, craftsmanship, and timeless style. With its instantly recognizable yellow label and rich heritage, the brand continues to lead the luxury Champagne category, blending tradition with modernity in every touchpoint.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/1746456676324-56RNPIXUC0PN488RCU4W/Slide46.jpeg</image:loc>
      <image:title>Veuve Clicquot</image:title>
      <image:caption>MME supports this vision by taking global key visuals and versioning them for U.S. market needs—developing POS suites, SKU-specific materials, and trade tools that align with brand standards while meeting the demands of individual programs and channels.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/680146138b806643ee15f92d/5a0df788-a981-4305-b2ad-2f3c4baf34a4/Slide2.jpeg</image:loc>
      <image:title>Veuve Clicquot</image:title>
    </image:image>
    <image:image>
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      <image:caption>As one of the world’s most celebrated Champagne houses, Moët &amp; Chandon continues to lead through innovation. With the launch of Moët Ice—one of the first Champagnes crafted to be served over ice—the brand challenged traditional consumption norms. The task: deseasonalize Champagne and build year-round relevance by elevating awareness and driving trial through Moët Ice’s refreshing versatility.</image:caption>
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      <image:caption>MME developed the creative concept and partnered with a Moët Hennessy photographer to bring the Moët Ice vision to life. From art direction to styling and shot planning, the focus was on capturing a visual narrative that transcended seasonality—positioning Moët Ice as the Champagne for any place, any time.</image:caption>
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      <image:caption>In close collaboration with Moët Hennessy, MME helped build a comprehensive program playbook to guide execution across all commercial and experiential verticals. Designed for ease and adaptability, the toolkit ensured consistent, premium presentation of Moët Ice across retail, on-premise, and digital channels—reinforcing the brand’s message with clarity and cohesion.</image:caption>
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