At the cutting edge of its time, we developed the storyboards and scripts for three SKU-specific Ardbeg journeys, collaborating with a VR production team to capture content on location in Islay. Designed for Oculus, each immersive experience blended education and storytelling—bringing the world of Ardbeg to life in a new and memorable way.

We took the Ardbeg experience on the road, outfitting a custom bus to deliver the Ultimate Islay Escape across the country. From interior design and sampling stations to the full VR setup, every detail was considered to turn a single sip into a fully immersive brand journey.