Launched in the U.S. in May 2021, Chandon Garden Spritz introduced a premium ready-to-drink aperitif made by blending an exceptional sparkling wine a unique bitters recipe. MME was tapped to help build buzz and drive trial through shopper-first creative and regional activation planning—bringing the spritz occasion to life with seasonal flair and elevated simplicity.

Garden Districts were high-traffic regional hubs designed to build local influence and brand presence. MME supported the effort with agile execution—developing sampling tools, giveaways, print menus, vehicle wraps, and a custom bon bon box to meet hyper-local needs and keep activations fresh and impactful.