Belvedere and Hella Bitters came together to launch a summertime cocktail collaboration rooted in premium ingredients and approachable mixology. With shared values and overlapping distribution, the program was built to boost visibility, drive trial, and connect with consumers during key social occasions.

We developed a full suite of assets to maximize omnichannel impact—from co-merchandised displays and pole toppers to e-retail and social content. Every touchpoint was crafted to highlight the partnership visually, creating cohesion in store and online while reinforcing Belvedere’s positioning.

To deepen consumer interaction, we developed a digital extension of the campaign through a curated cocktail microsite. This add-on invited shoppers to explore the collaboration, discover easy at-home recipes, and find new occasions to enjoy Belvedere and Hella together.