We partnered with The Surrey to shape a refined, end-to-end brand program. From foundational strategy to execution across print and digital, we articulated the property’s unique value—positioning it as a sanctuary of elevated, personalized hospitality in the heart of New York.

We led art direction and campaign development for a striking black-and-white print series that captured The Surrey’s distinct point of view through editorial, story-driven imagery.

The redesigned website served as a seamless extension of the larger brand campaign, translating The Surrey’s tone and aesthetic into a clear, intuitive UX that supports both storytelling and conversion.