Palmer’s came to us with a challenge: make their most iconic SKU relevant again. We led the transformation from concept to consumer—developing the name, strategy, and creative for Jar 101, a bold reintroduction of the classic cocoa butter formula as a modern multi-purpose essential.

We extended the campaign online with a clean, content-rich landing page designed to educate and convert. Built to reflect the tone and energy of the TV spot, the site broke down real product benefits while making the case for why one jar still matters.

From digital to street-level, Palmer’s Jar 101 came to life out of home with bold, benefit-forward creative. Whether seen on taxi tops or storefronts, the campaign delivered a clear, confident message: one jar, over 101 uses.