Fever-Tree introduced its Espresso Martini Mixer to meet growing consumer demand for elevated, bar-quality cocktails at home. MME supported the launch by crafting a premium, story-driven rollout—building excitement across trade, retail, and digital with tools designed to drive trial and awareness.

We developed a fully integrated suite of assets to support the launch across every touchpoint—from retail shelves to on-premise menus. Our work spanned everything from pole toppers, demo kits, and gift boxes to event materials, sell sheets, and digital ads—ensuring Espresso Martini showed up with presence, consistency, and purpose.

We designed and coded a custom quiz using the WYNG platform, inspired by the growing conversation around how and when people enjoy their Espresso Martinis. Activated across off- and on-premise channels, the experience was integrated into POS, menus, and digital placements—offering a light, interactive moment that deepened engagement and captured valuable consumer insights.